Freelance · Services
Brand campaigns & project management
Turn a clear brief into a coherent campaign.
A brand campaign needs more than a good idea. Positioning, communication objectives, the brief and delivery must work together. Through freelance campaign management, I help marketing teams and agencies define the task and lead the partners involved through to roll-out.
01 · Your situation
When brand direction needs to become real work.
An unclear brief.
Objectives, audiences and messages are not yet clear enough for agencies and teams to work towards a shared outcome.
Several partners in parallel.
Creative, media, social and production teams need a shared understanding of the task and the quality expected.
Limited internal capacity.
A campaign is coming up, but your marketing team has little capacity for ongoing project coordination and feedback.
02 · My contribution
From defining the task to managing approvals.
Strategy & briefing
Sharpen positioning, audiences and communication objectives together. I translate these into a working brief that makes the task, constraints and expectations clear to everyone involved.
Project management
Bring tasks, people and approvals into a shared process. I coordinate internal teams and external partners, consolidate feedback and follow up on next steps.
Campaign coordination
Keep delivery aligned across channels and formats. I coordinate discussions and help teams make decisions that reflect the brand and its communication objectives.
03 · Experience & approach
An agency perspective on your side.
My experience spans brand consulting, integrated campaigns and leading interdisciplinary teams. As the founder and managing director of an advertising agency, I was responsible for collaboration between clients, account teams, creative and production. That perspective helps me formulate precise requirements and assess proposals with context.
How we get started
We start with the current situation: what should the communication achieve, what has already been decided and who is involved? We then align the brief, responsibilities and approval process, keeping existing agencies and internal teams involved.
Selected brands and clients04 · Questions
Working together
How is this different from marketing project management?
This service connects brand strategy, marketing communications and campaign delivery. I help shape the brief and creative direction, then manage the project through to roll-out. Marketing project management focuses primarily on scope, budget, timelines and the delivery of an already defined project.
Do you also provide creative development or media buying?
My focus is consulting, briefing, coordination and delivery management. Creative development, production and media buying remain with the relevant specialists. We agree how those roles work together.
Can you join at the strategy stage?
Yes. I can help sharpen positioning, communication objectives and briefs. If the strategy is already in place, I can step straight into project management or campaign delivery.
Next step
What would you like to set in motion?
Tell me about the task, its current stage and the teams or agencies involved.