Freelance · Services
AI integration in marketing
Less focus on tools. More value in everyday work.
I provide AI consulting for marketing teams and agencies, helping them bring AI into everyday work. Together, we develop workflows for creative work, campaigns and project organisation. I define the task, guide implementation and involve suitable partners. AI governance is part of the process from the start.
Agentic workflow
One brief. One connected workflow.
01 · Your situation
When experiments need to become workable processes.
Many tools, little direction.
People are already experimenting, but the team has not agreed which applications are genuinely useful.
More variants, the same resources.
Campaigns need additional assets, formats and content. The team needs a workable process that connects creative development with quality checks.
A pilot needs a next step.
An initial approach works, but ownership, quality checks and the handover to the team still need defining.
02 · My contribution
Develop workflows and put them into practice.
Use cases
Review workflows together and prioritise suitable tasks. We consider value, effort, available data and the need for human oversight.
Workflows & prototypes
Develop processes for ad scaling, generative content and project organisation. These may also include agents or simple applications built with Codex. I guide testing and implementation, bringing in suitable partners for specialist tasks.
Adoption & AI governance
Together with the team and relevant specialists, we clarify data access, usage rights, tool approvals and human oversight. We document the workflow, define responsibilities and prepare the handover into everyday work.
Possible approaches for agency teams.
These tools are examples of possible building blocks. We assess which are suitable and who should implement them based on the task and your requirements.
Creative work & ad scaling
Generative image and video workflows, with tools such as Magnific or Higgsfield as possible building blocks. Suitable creative and production partners can help connect asset variations, quality checks and approvals.
Project organisation
Connect meetings, decisions and tasks more effectively. For example, we can explore how Granola and project work in Trello or Asana could fit together.
Agents & applications
Test a clearly defined need with an agent or a simple Codex application. Before use, we agree access permissions, checks and responsibility for ongoing operation.
03 · Experience & approach
Marketing experience first. AI as an additional capability.
As the founder and managing director of an advertising agency, I worked across client service, creative and production. I combine that experience with the AI Manager Advanced qualification from ecomex Business Academy. My strength is developing suitable workflows, guiding implementation and bringing in the right specialists.
How we get started
We choose a specific task and agree how to assess its value. We then review feasibility, data, rights and suitable partners. A focused pilot helps us assess output quality and effort. Responsibilities and approvals must be clear before the workflow becomes part of everyday work.
Selected brands and clients04 · Questions
Working together
Do we need to buy new tools straight away?
No. We first look at the task and the systems already approved for use. Additional tools are considered only when they address a clear need and fit your requirements.
How do you handle confidential information?
Confidential data should not be entered into an AI tool without appropriate checks. A pilot can start with suitable sample data. Any later use of data and systems is agreed with the relevant privacy and IT owners.
Do you handle every part of the technical implementation yourself?
Not every part. I develop the workflow, guide implementation and coordinate collaboration. Where specialist creative, development or IT skills are needed, suitable partners are brought in. Professional review and approvals remain clearly assigned.
Next step
Which task could work better?
Describe a recurring process, the tools you use and where things get stuck today.